Supermarket giant Tesco have relaunched their Finest range with 400 new products being introduced and 1,500 of the existing products are being improved further.
Interestingly, speaking to the team at the re-launch event, far from being negatively hit by the economic downturn, they are finding they have retained their loyal customers and it seems that maybe the 'lipstick' economic effect also applies to luxury food with people choosing to treat themselves with great quality food to eat at home, rather than going out for a meal.
And with so many gorgeous products to choose from in the range, it's easy to see how a treat from your grocery shopping could perk you up.
Their glorious bouquets for example, have been repackaged to look less like supermarket flowers, and more like blooms from a high-end florist. Using layers of tissue and die-cut paper, the best quality stems are hand-tied into beautiful bouquets you'd be thrilled to receive. They've removed the sticky labels and instead used a stick tag, allowing you to easily de-brand it if giving as a gift. They've also embarked on training staff in-store how to keep them in tip-top condition - news I was very pleased to hear!
Speaking to the buyers, it was clear their passion for quality shines through. Their sole mission is to source the best ingredients, with excellent provenance, from the most skillful suppliers around the world. So whether that's the sea salt from Anglesey; smoked haddock from a third-generation Grimsby firm still producing their goods in the traditional way, or the stunning wild mushrooms hand picked in Scotland by expert foragers.
I'm very excited by some of the new products in the range and really enjoying the #loveeverymouthful campaign and website. It's full of interesting facts, great recipes and inspiration.
Now, what should I try first - the salted caramel drinking chocolate? The butterbean and roast garlic houmous? Or perhaps the wild-caught Canadian scallops?
Disclosure: I attended the preview event at my own expense and received a goody bag for attending. All views are my own.