Do you have a particular shopping style?
Well, according to research carried out by Brunel University, and commissioned by Barclaycard Freedom Rewards, we all fit into one of four different categories.
What's more, the economic climate has had a long-term effect on how we approach our spending and saving. In recent years we have become much less loyal, preferring to shop around for the best deals rather than sticking to favourite stores.
However, we still use
and rely on loyalty and reward cards despite not showing loyalty to one brand over
another. 88% of us own at least one loyalty card – I know mine's so stuffed full of them, there isn't actually any room for any cash!
Research also suggest that rather than spending our points on treats or luxuries for ourselves, many use them to stretch the weekly budget for essentials further.
Craig
Evans, Director of Partnerships at Barclaycard, said:
“We know that people like to shop around, nearly
half of the UK population (42%) shop at more than one supermarket chain to get the best deal. Because of that, we’ve designed
the Barclaycard Freedom Rewards credit card with the modern shopper in mind. Like some other
rewards cards you get points wherever you shop but as we know the weekly shop
and petrol spend takes 30% of average family’s weekly budget, we give double
points at any UK petrol station or supermarket. So wherever you shop, you get
the best value.
“We also recently opened the online Freedom Rewards store where people
can earn triple points shopping with over 50 favourite brands. Plus, with over 70 redemption partners Freedom
Rewards gives you the broadest range of high street brands, big online names
and great places to spend time with your family, to choose rewards from.”
Take the short questionnaire and find out which of the four types of shopper you are.
It probably won't surprise you to hear that I've been identified as a 'Bargain Hunter Gatherer'. According to my profile, I am:
"an expert at collecting the best tools, voucher codes and loyalty cards to make your budget go as far as possible, week in, week out. While the kids are doing their homework, you're doing yours - grabbing the best savings for your family."
I think that's pretty accurate don't you? I rarely buy anything without comparing the price online. I always search for a voucher or discount before making a purchase, and use cashback sites to make further savings.
I think that's pretty accurate don't you? I rarely buy anything without comparing the price online. I always search for a voucher or discount before making a purchase, and use cashback sites to make further savings.
Take the test yourself, and leave me a comment below and I will randomly draw one entrant to win £60 Amazon voucher courtesy of Barclaycard Freedom Rewards.
Complete the rafflecopter below to verify your entry.
a Rafflecopter giveaway
This giveaway is open to UK entrants only. The winner must provide an email address so the voucher code can be sent to them. Giveaway closes at 12:00 on Friday 29th November 2013. Winner will be chosen at random from all valid entries and must respond within 5 days or I reserve the right to re-draw.
Disclosure: The prize is supplied by Barclaycard Freedom Rewards and I have been compensated for this promotion.
This giveaway is open to UK entrants only. The winner must provide an email address so the voucher code can be sent to them. Giveaway closes at 12:00 on Friday 29th November 2013. Winner will be chosen at random from all valid entries and must respond within 5 days or I reserve the right to re-draw.
Disclosure: The prize is supplied by Barclaycard Freedom Rewards and I have been compensated for this promotion.
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I'm a Profit Prophet - spreadsheets, moi. @TriciaGroom
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