Yorkshire tea is my tea of choice. I've drunk it for years and when I gave up caffeine 18 months ago I tried many different brands but Yorkshire decaf was the one I settled on, giving the roundest, fullest flavour.
Now there's another reason to love Yorkshire Tea as well as the taste. They have teamed up with The Woodland Trust (and enlisted the help of The Gruffalo) and committed to plant 1 million trees both here in the UK and in Kenya where they source their tea.
The people at Yorkshire Tea have always had a passion for trees - it's such a key part of what they do - and have already planted 3 million trees over the years and been instrumental in saving large areas of rainforest too. Now, they pledge to plant 500, 000 trees in the UK with the help of the Woodland Trust's schools network, and 500, 000 trees in Kenya over the next 5 years. It's part of their big aim to become carbon neutral by 2020.
Image: Yorkshire Tea |
100, 000 trees have already been planted at schools across the UK fuelling children's love of the great outdoors. Tom Blair, Brand Manager at Yorkshire Tea says:
"With the help of The Woodland Trust's school network and the popular Gruffalo brand, we're hoping to encourage the next generation to think about the importance of trees..."
Look out for the special promotional packs of Yorkshire Tree in store now. Specially designed by Axel Scheffler, The Gruffalo replaces the traditional Yorkshire landscape on the new boxes. Author Julia Donaldson has also penned a special rhyming couplet to support the campaign and features on the reverse of the box. This is the first new Gruffalo copy Julia has written in over a decade.
Follow the news on the website, play interactive games and print out activity sheets, and keep up to date on social media using #yorkshiretree
Disclosure: We were sent a hamper of tea products and a Gruffalo mug to help spread the word.
Being from Yorkshire, Yorkshire tea is my drink of choice ;) I'll keep an eye out for the new design, my little girl loves the gruffalo!
ReplyDeleteAbbie | www.lilymaeadventures.com
Oh perfect for you then!
DeleteWhat a great scheme to get trees planted. It's about caring for future generations, and they are vital to the health of our planet. x
ReplyDeleteIt's really good to see a company that cares right?
DeleteMy dad loves Yorkshire tea, and this initiative sounds just perfect.
ReplyDeleteIt's a really great scheme.
Deleteoh iam a fan of a good yorkshire tea , in fact i celebrate my birthday with one
ReplyDeleteOh I definitely need more than one a year!
DeleteThe Woodland Trust are so hardworking, aren't they? Great partnership.
ReplyDeleteReally good partnership Adele.
Deleteoh wow this is such a fantastic cause! well done Yorkshire tea!
ReplyDeleteHooray!
DeleteHow brilliant of Yorkshire Tea to be supporting such a vital cause. I'm going to buy some of that tea just to read the new gruffalo couplet!
ReplyDeleteOh you must, it's brilliant!
DeleteI am Yorkshire Tea Decaf girl too. I also loved it when we lived Down South as they had a hard water blend too
ReplyDeleteAhh snap! I could make you a cuppa then.
DeleteIf I drank tea, I would usually opt for PG Tips x
ReplyDeleteMy Nana always used to say that's the tea the monkeys drink! Hehe
DeleteI have to admit I do love a cup of Yorkshire Tea, however I admit to being such a teafiend I'll drink whatever is put in front me often lol. I love this programme from them, so good of them to be doing such a thing. x
ReplyDeleteIt's really great to see them taking on this pledge I agree.
DeleteGood on Yorkshire tea for planting the trees, what a geat initiative.
ReplyDeleteYes, well done Yorkshire Tea!
DeleteBrilliant! It so great hearing companies doing their bit for environment and saving the trees.x
ReplyDeleteI agree, so good when companies do good.
DeleteI love Yorkshire tea, this sounds like a great campaign xx
ReplyDeleteAnother Yorkshire Tea fan - *high fives*
DeleteI adore Yorkshire tea (don't tell Dorset Tea though, they will think I am cheating on them)
ReplyDeleteYour secret's safe with me!
DeleteI like Yorkshire tea too! I'ts stronger than some brands isn't it?! Great initiative to be planting trees - and I've still yet to go on the Gruffalo trail!
ReplyDeleteWhat a lovely idea!!
ReplyDeleteWhat a great idea, it's lolly to see companies put something back
ReplyDeleteI'm not a tea fan but I do love the Gruffalo! It's great that they're planting trees :)
ReplyDelete