We've all heard the expression, but what does it actually mean in practise?
Does it mean you buy your spuds from the farmer's market rather than the corporate giants? That you frequent your local coffee shop rather than one of the chains? Or is it broader than that?
I tend to be drawn to products from companies and businesses with a local connection. Let's face it, there isn't much in the way of manufacturing left in this country, but I still find myself parting with my cash easier if it is a brand who is part of my community or has some kind of home-town connection.
I live in Bedfordshire. Always have. So have my parents and my in-laws. I've lived and worked in Luton, as have my parents; my partner; his parents and our siblings. For us, brands like Electrolux, Vauxhall and Whitbread (or Charles Wells for the Bedfordians) will always be thought of as 'local' even if they are global industries.
So for me, if I'm looking for a new washing machine, induction hob or even a pint of beer, I like to go with a company that is supporting the local economy and workforce.
How about you? Do you feel a sentimental draw to certain companies connected to your home town?
Disclosure: this is a featured post brought to you in association with Electrolux. Any musing and reminiscing is purely my own. Please see my disclosure page for full details.