Wednesday, 15 May 2013

What does 'buying local' mean to you?

We've all heard the expression, but what does it actually mean in practise?

Does it mean you buy your spuds from the farmer's market rather than the corporate giants?  That you frequent your local coffee shop rather than one of the chains?  Or is it broader than that?

I tend to be drawn to products from companies and businesses with a local connection.  Let's face it, there isn't much in the way of manufacturing left in this country, but I still find myself parting with my cash easier if it is a brand who is part of my community or has some kind of home-town connection.

I live in Bedfordshire.  Always have.  So have my parents and my in-laws.  I've lived and worked in Luton, as have my parents; my partner; his parents and our siblings.  For us, brands like Electrolux, Vauxhall and Whitbread (or Charles Wells for the Bedfordians) will always be thought of as 'local' even if they are global industries.

The Electrolux factory was manufacturing vacuums and washing machines in Luton from 1927 - 1998, and even though they no longer produce goods on site, it is still home to their headquarters.  It was a huge part of the landscape of my partner's childhood, being practically on his doorstep.  He remembers community events in the sports and social club, and meeting the Spurs team and Ossie Ardiles there after a game against Luton Town.

So for me, if I'm looking for a new washing machine, induction hob or even a pint of beer, I like to go with a company that is supporting the local economy and workforce.

How about you?  Do you feel a sentimental draw to certain companies connected to your home town?

Disclosure: this is a featured post brought to you in association with Electrolux.  Any musing and reminiscing is purely my own.  Please see my disclosure page for full details.


  1. There still working in Luton. I've been told late family worked there many years back!

  2. Oh yes, they are still there but now it's just administrative HQ and after-sales I believe rather than manufacturing. x

  3. I love those pictures and your reminiscing. Now I'll never be able to think of Electrolux without thinking of you!

  4. I worked in Luton for a few years and recruited for Electrolux a number of times! Mich x

  5. Couldn't agree more that's why we try and source our raw ingredients locally wherever possible check out our old photos from the early days in yorkshire.