Wednesday, 23 April 2014
Food of Life - Birds Eye
We all know and love Birds Eye frozen food. It's been my savior many a tea time when I'm forgotten to organise dinner, been too busy or am just too tired to stand and cook a big family meal.
Fishfinger sandwiches are as popular in our house as they are becoming in gastro pubs, and a handful of frozen peas has contributed to our five-a-day on many occasions.
However, Birds Eye are launching a new marketing campaign aimed at changing our perceptions from it being a 'fall back' food, to it becoming a 'first choice'.
The new campaign focuses on real families as they have their dinner. Featuring conversations that unfold as the meal is cooked, shared and eaten. In our house as in many, this is often the only time of the day when we can all be together and discuss what's been happening.
We were lucky enough to receive a special 'birthday hamper' for Ruby containing all manner of goodies and party treats. Unfortunately due to delays with postage it arrived a month too late, and as she'd already managed to wangle 3 birthday dinners/cakes out of me, we had a small celebration with her cousin while he was over - eating of course their favourite - fishfingers and peas!
I'm looking forward to trying out some of their newer ranges such as the Baked to Perfection Fish to see if I will view Birds Eye as a 'first choice' food rather than an emergency dinner saver!
Thank you Birds Eye for the lovely hamper.