We all know and love Birds Eye frozen food. It's been my savior many a tea time when I'm forgotten to organise dinner, been too busy or am just too tired to stand and cook a big family meal.
Fishfinger sandwiches are as popular in our house as they are becoming in gastro pubs, and a handful of frozen peas has contributed to our five-a-day on many occasions.
However, Birds Eye are launching a new marketing campaign aimed at changing our perceptions from it being a 'fall back' food, to it becoming a 'first choice'.
The new campaign focuses on real families as they have their dinner. Featuring conversations that unfold as the meal is cooked, shared and eaten. In our house as in many, this is often the only time of the day when we can all be together and discuss what's been happening.
We were lucky enough to receive a special 'birthday hamper' for Ruby containing all manner of goodies and party treats. Unfortunately due to delays with postage it arrived a month too late, and as she'd already managed to wangle 3 birthday dinners/cakes out of me, we had a small celebration with her cousin while he was over - eating of course their favourite - fishfingers and peas!
I'm looking forward to trying out some of their newer ranges such as the Baked to Perfection Fish to see if I will view Birds Eye as a 'first choice' food rather than an emergency dinner saver!
Thank you Birds Eye for the lovely hamper.
What a lovely hamper, everyone loves a fish finger!
ReplyDeleteWe used to have finger sandwiches as our nursery snack - oh god - nearly 40 years ago! And I have to say they are still a staple in our house - I was sad then they lost the jolly old man from the packaging though!
ReplyDeleteonce upon a time these were always tea on a Wednesday , then we progressed to the 70s and it was crispy pancakes ....I used to have nightmares about Captain Birdseye
ReplyDeleteoh i miss birds eye products. unfortunately we can't find them here :(
ReplyDeleteHuge fish finger sandwich fans in this house! In fact there's nothing else yet planned for tonight's dinner...
ReplyDeleteOhh fish finger sandwiches are yum and take me back to my childhood, something my Mum and I always shared. I have to say I love the salmon in lemon & herb sauce baked to perfection thingy - delicious! Mich x
ReplyDeleteOhh Fish finger sandwiches!! Yum!!
ReplyDeleteWhat a fab hamper x
I fancy fish fingers now!
ReplyDeleteFish finger sandwiches are first choice in this house! A wholesome cooked meal made by moi is second choice! I'll be interested to see your thoughts on some of the other products Birds Eye have to offer x
ReplyDeleteWaffles are fab too, with a fried egg and peas!
ReplyDeletewhat a super duper hamper!
ReplyDeletebig door step fish finger sandwiches are the best with rocket and lashing of tomato ketchup, best hangover cure ever!
ReplyDeleteWaffles, fish fingers and peas is a staple in our house!
ReplyDelete