We've had so much of it falling from the sky lately, it's easy to take it for granted. We have an almost limitless supply it seems, and every time we need a drink; brush our teeth; take a shower; water our plants or flush the toilet, it's there. On tap.
It's easy to forget that every single day 2,000 children die as a result of contaminated water. More children die because of diseases caught through dirty water such as cholera and dysentery, than from HIV/AIDS and malaria combined.
P&G and Asda have joined forces to help address this. From now until 8th May 2013, every P&G product purchased at Asda, will see one day's clean drinking water donated by way of their purification sachets. Click here to see a full list of their range from household cleaning and detergent products to personal hygiene items and nappies.
After 8th May, there will be selected items on sale bearing the Clean Water logo, and for each of these purchased, clean and safe drinking water will be donated.
In addition, you can donate a day's clean water simply by clicking on Facebook. Every like of this page will trigger another donation, so please share and tell your friends.
We've been given some sachets to try and to see just how they work, so check back soon to see how we get on. Each sachet can transform 10 litres of contaminated water into clean and safe drinking water in just 30 minutes.
Disclosure: All views expressed are my own. I received a sample pack but no financial reward.